Whats that one thing that keeps the customer fixed to a company or an organisation?
Whats that one thing that ensures the progress of the company?
Its CUSTOMER EXPERIENCE...
People generally make the mistake of not granting this experience to the customer that finally invites their doom. When a customer walks into your showroom, all he needs is a little bit of importance and a little bit of attention.Every human being craves for importance and attention and when you give this to him, he comes back craving for more. And in this process you hold on to a customer for life.
This experience starts from the parking lot itself. Someone to guide him and help him park his car, and someone to assist him which way to go. As he enters your office, a smiling face s
Sunday, June 13, 2010
What is Customership?
The web defination of Customership:
Customership is the delivering of superior customer service each and every time a customer uses a product or service. It is building a long term relationship with that customer - a partnership.
So thats what it is. Every time that a customer uses your service it must be superior and better than last time. Its a state of constant improvement. And thats the only way one can bind the consumer.
In this age of competition everyone is sitting and waiting to snatch your customer away. And the customer cannot be retained by force or coercion but only by customership. Being static and stagnant in your quality of service would spell disaster. Because the world is improving, technology is improving and so are competitiors and the experience they deliver.
It not only keeps your customers with you but also works as free advertising. Because the best marketing tactic is a satisfied customer (More on this in our future posts). Neither does it cost money, neither is it complex or tough.
Customership is the delivering of superior customer service each and every time a customer uses a product or service. It is building a long term relationship with that customer - a partnership.
So thats what it is. Every time that a customer uses your service it must be superior and better than last time. Its a state of constant improvement. And thats the only way one can bind the consumer.
In this age of competition everyone is sitting and waiting to snatch your customer away. And the customer cannot be retained by force or coercion but only by customership. Being static and stagnant in your quality of service would spell disaster. Because the world is improving, technology is improving and so are competitiors and the experience they deliver.
It not only keeps your customers with you but also works as free advertising. Because the best marketing tactic is a satisfied customer (More on this in our future posts). Neither does it cost money, neither is it complex or tough.
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